Social Media Optimization (SMO) A Demand For Business

The high and rapidly increasing popularity of social media and social network platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in every industry.social media optimization for dummies

The media have a strong social and cultural influence on society, since it can reach a wide audience. They comprise four major sources: TV, press, radio and the Web. Each has its own characteristics and functions. The advent of radio made it possible for a far larger audience of people to have access to the latest news and information. We commonly turn on the radio when driving a car to listen to news bulletins and reports presented live at the scene. Listeners are especially fond of phone-in talk-shows and music charts.

Most of the social media optimization strategies revolve around building up a huge network base which is actually not the right strategy to adopt. Social media optimization is not a numbers game and the success of such a campaign would not depend on the number of followers we have managed to get on Twitter or the many friends we have accumulated on Facebook. There is no point in racing towards a large number of network rather the strategy should be methodical and concentrate on making real connects.

I’m embarrassed to even post cause it shows my Hub Score (unlike your big 100). Mine has dropped within a couple of days. I may never see 100 again! I’m publishing another Hub today, and I’ll betcha the score will drop again! A content site needs to rank well on Google. If it doesn’t the main solution is to go and post somewhere that does rank well on Google. Other traffic sources are the icing, not the cake.

This element is located on the upper right of our matrix. In your analysis you need to list all the weak areas, flaws and limitations of your social media marketing campaign. Unlike strengths at the novice level list of weaknesses is very long and is likely to reduce for a veteran social media marketer who is doing well. This is because initially there are many setbacks that you will have to do away with. As you learn to tackle the obstacles your list will shorten and you will notice that your weaknesses are transformed into strengths.

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